"I believe each house has a soul, an essence that one connects with. I have a passion for decorating and designing which began when I was a child. I would drive my parents …
“The Staging Diva Program teaches the real world of the staging business to help students launch their new careers with confidence. Graduates learn how to break the price barrier of the competition by offering extraordinary service as the expert in the staging business.”
~ Lorna Souther (Utah)
Are you worried about competition from other home stagers?
If there are already a number of home stagers in your area, you may assume there will be too much competition for you to enter the market. But ask yourself whether this is just an excuse for not moving forward.
With the right arguments, you can talk yourself out of anything, but you may be jumping to conclusions that are not justified. If you dream of becoming a home stager, you owe it to yourself to verify these assumptions before giving up.
No matter where you live, it’s guaranteed that your market isn’t saturated with home stagers.
First, think about how many real estate agents there are in your area. Tons, right?
Then research how many homes sell in your real estate market every year. What percentage of these properties would you have to stage to make a living? An incredibly small percentage if you learn how to price your staging services correctly which is something Debra Gould covers in detail in Course 2 of the Staging Diva Home Staging Business Training Program.
If you think there’s a lot of home staging competition in your area, you need to determine whether this is really the case. More importantly, you also need to determine the calibre of the competition. Find out how well they market themselves. For example:
- Do they come across as credible professionals?
- Do they sound confident about the services they offer?
- Are they able to explain their services in a compelling way?
- Are they easy to find?
- Are they easy to talk with?
- Do they listen well?
- Are they likeable?
Just because your competitors have a great website, don’t assume they have all the great qualities listed above.
The picture may look a whole lot different if you actually pick up the phone and speak to them. There are a number of “home stagers” who aren’t all that serious about their businesses. Home staging is more of a creative hobby for them, and you’ll be able to identify them as soon as they try to explain what they do!
And if your competitors have unprofessional websites, you’ll quickly realize that you don’t need to worry about competition from them as long as you market your own home staging business the right way.
One of the first homework assignments that Staging Diva students complete during their home staging courses is an assessment of their competition. They do not have to submit this assignment for grading—it’s research they should be doing anyway as part of starting up a home staging business. Debra Gould, The Staging Diva, has taught thousands of students and they consistently discover that the home staging competition is not as intimidating as they first thought.
What if the competition looks pretty tough?
That means you have to resolve to give it your all if you truly want to make money as a home stager. Debra has learned from experience over the years that a lack of serious competition can make you a bit lazy. It’s human nature to start taking it easy once we’ve mastered something. All it takes is one sharp competitor, and it’s amazing how focused you’ll become on boosting your home staging business!
And if you’re the leader of the pack, it pays to look over your shoulder occasionally to see what the newcomers are up to. The cool thing is that home staging is a growing industry, so the sooner you jump in and establish yourself as THE local expert, the better you will stand up to any competitors coming up behind you.