"I believe each house has a soul, an essence that one connects with. I have a passion for decorating and designing which began when I was a child. I would drive my parents …
“My story begins in December when I realized I needed to look for a new job. My now-and-then work as a flower designer went to nothing when the economy started sagging. I also wanted freedom to set my own schedule so when family needed me I could be there. My nesting instincts have always been strong, and my creative nature must always be satisfied, so the idea of home staging fit like a glove.”
“I found Debra Gould, ‘The Staging Diva,’ early in my search for the best teacher. She sold me on her ideas, so I expected to get my money’s worth from her home staging course. My husband was right on board with me after hearing Debra speak. I ordered my materials in late December, and took my courses right away.”
“In January I staged a home that had been on and off the market for two years, and most recently for three months. I staged on a Saturday morning with the help of the owners and my dear husband. We were rushing because a last-minute showing had been scheduled. We got most everything done and made ourselves disappear minutes before the potential buyers came through. They loved the house so much they came back later that same day for another look. Two or three days later they made an offer and the house was sold! We were all elated.”
“I believe the Staging Diva Home Staging Training Program is the most practical and comprehensive program one could ask for. I periodically listen to the recordings to reinforce my knowledge and expertise.”
~ Kathy Vernon, Staged by Dream Weavers (Texas)
3 Reasons Home Staging Is A Great Business
1. You’re in charge of when (and how much) you work.
If you’re looking for a career that you can easily juggle around your family or a full-time job, home staging is a good choice. Since you decide what client appointments you will book and when, you can choose whether you want to do home staging on evenings and weekends, or only during normal business hours (like when your kids are at school). Appointment scheduling is entirely under your control!
2. Home staging is one of the lowest cost business you can choose.
You can work from your own home office and you don’t need to buy your own furniture inventory or buy in any fancy equipment (a digital camera is about all you need!). You don’t have to spend thousands of dollars on expensive print advertising because it doesn’t work for a small staging business anyway!
There’s very little in the way of overhead expenses with a staging business and in fact you get to write-off many of the expenses you currently have against your business income. Of course you should seek the advice of an accountant to learn the proper ways of minimizing your taxes.
3. Home staging offers high earning potential.
As a home stager you have the potential to earn a six-figure salary if you price your services properly. Because home sellers make a significant profit on the investment they make the services of a home stager, they will spend hundreds of dollars on your services.
It’s up to you to ensure you’re not undervaluing your time and the talent you have to bring to the table.
Many Staging Diva Graduates, who follow the pricing strategy outlined in Course 2 of the Staging Diva Program, report making more in a single week than they earned in an entire month working full-time in their previous career.
Did you know?
Home stagers make more money than real estate agents and they don’t have to be on call 24/7 the way a REALTOR® does.