"I believe each house has a soul, an essence that one connects with. I have a passion for decorating and designing which began when I was a child. I would drive my parents …
“I was pleasantly surprised by how inspired I felt from the Staging Diva Home Staging Business Training Program. The most important thing I learned was how to charge properly for my time. That whole discussion was a real eye-opener for me.”
“Debra Gould is very organized and practical, and her first-hand experience and background in marketing is extremely beneficial. I encourage anybody interested in starting a home staging or house fluffing business to enroll in the Staging Diva Program. Not only is it affordable, but it is insightful and supportive.”
~ Eve Novotny, Evolving Design (British Columbia)
Curious about how to charge for your home staging services?
Like Eve, many new home stagers aren’t sure how to charge for the home staging services they offer. They often end up driving around from property to property giving free estimates, assuming it’s just part of doing business.
When they arrive at a home staging consultation, they’re bombarded with questions from the homeowner: “Does this couch make the room seem small? Should we do an accent wall? Is the dining room table too big for the space?”
While these are valid questions, you shouldn’t be giving your advice away for free. If you do nothing but drive from free consultation to free consultation all day, what happens if those homeowners take your home staging advice and simply apply it themselves?
You’re basically allowing people to take your suggestions and implement them without your help. If you charge for your consultations, this doesn’t matter one bit! You still get compensated for the time and advice you give to homeowners. On the flip side, if you’re doing it for free, you’ll be broke before your business makes it past the infancy stage.
Debra Gould, The Staging Diva, has written a guide that will help you conduct a phone call with a potential client so that you feel confident charging for your first visit to their home: Staging Diva® Sales Script: How to Avoid the Free Estimate Trap and Turn Homeowners into Home Staging Customers in One Phone Conversation. You’ll be given the exact script that Debra uses when speaking to homeowners for the first time.
Debra has never given free estimates, and she lives in a city where there are dozens of home stagers who do. Regardless, within her second year of business, she was making up to $10,000 a month just in fees for her time. You can do the same thing if you follow Debra’s step-by-step formula in the Staging Diva Training Program!