"I believe each house has a soul, an essence that one connects with. I have a passion for decorating and designing which began when I was a child. I would drive my parents …
~ Valerie Sullivan, Warmth Within Home Staging (New York)
Have you overcome the pricing obstacle yet? Staging Diva can help!
Under-pricing is one of the major mistakes that home stagers make, and it can shut down your staging business before you ever really get started. The Staging Diva Training Program addresses the topic of pricing in great detail, but in the meantime, here are some suggestions for setting your home staging fees:
- Consider all the time you don’t get paid for. If you think $75 or even $200 per hour is too much to charge a client for home staging, remember the many hours you put into your business that no one pays for.
- Consider the many benefits you bring to your clients. Home staging is an investment in a potentially significant return for the homeowner, so why shouldn’t a professional home stager be paid well?
- Remember that when you’re in a service business, you are selling your time. You have a limited “inventory” of your time. Since you can’t manufacture more hours in a week, the only way to earn more is to charge more for your time.
You will never make real money as a home stager until you get your pricing strategy right!
The Staging Diva course “The Business of Home Staging: What You Need to Start and How to Grow” includes a detailed discussion of how to properly charge for your home staging services. Once you order, you can download a recording of the course right away. You’ll easily make your investment back on your first client because Debra Gould shares with you everything she’s learned about pricing based on her MBA training and the real-world experience of being an independent entrepreneur since 1989.
In Staging Diva Course 2, you’ll learn what Debra charged clients when she started in 2002 and how she systematically increased her rates over time. She’ll share the single biggest discovery she made in how to best price home staging services for profit. You’ll also learn what home stagers charge all over North America and how to avoid the mistakes most of them are making!