"I believe each house has a soul, an essence that one connects with. I have a passion for decorating and designing which began when I was a child. I would drive my parents …
“What I love about home staging is that it has allowed me to use my interior design skills, as well as my feng shui skills, to create beautiful spaces for clients, but it’s a practical service that everyone needs. It has changed my focus. I now feel like I have a viable way to support my family while helping others and doing what I love.”
“It’s refocused my career and it’s got me excited about interior design again. The Staging Diva Program and Debra Gould are a huge inspiration to me. She’s made everything so simple and clear. I found her program at exactly the right time. As soon as I read about it, I knew it was what I was meant to do!”
~ Jennifer Heilman, Clesson Brook Designs (Massachusetts)
Home staging is a way to expand an interior design or decorating business
When the economy is slow, many people who might otherwise hire an interior designer or decorator are forced to move such a ‘non-essential’ service to the bottom of their priority list. Let’s face it, nobody really needs interior design services, especially in challenging times.
Many homeowners who do want to re-decorate will hire a home stager because they know that home stagers often work primarily with what’s already there. So while they’re willing to pay well for the advice of a home stager, they don’t expect that they’ll be asked to replace or recover all their existing furniture (which is rightly or wrongly what many believe an interior designer would insist on). Another reason many hire a home stager for decorating is that they know they’ll want to move in a couple of years and want to make any changes now with the view to making their home more enjoyable now with an eye to being easier to sell when the time comes.
A growing number of interior designers and decorators have taken the Staging Diva Home Staging Business Training Program to learn how to expand into staging. Many also comment that it helps them with the marketing of their design services and inspires them look at their entire business in a new, and more profitable, way.