"I believe each house has a soul, an essence that one connects with. I have a passion for decorating and designing which began when I was a child. I would drive my parents …
“The Staging Diva Program and Debra’s newsletters were the reason I was able to get up enough confidence to try my hand at home staging. I knew she would give me the tools I needed in a very concise and straightforward manner.”
~ Carol Imamura (CA)
With Staging Diva, there’s no reason to fear failure
When Staging Diva Debra Gould quit her high-level job and started her first business, a marketing consulting firm, everyone thought she was crazy. It was at the very beginning of the 1990s recession, but Debra knew that with change comes opportunity and that there is much less security in working for others than in working for yourself.
Debra was right. While her fellow MBA graduates were being laid off from their corporate jobs, she was earning more than she had ever made working for anyone else, with the added satisfaction of knowing she was creating her own opportunities and was in control of her own destiny.
Debra didn’t have the comfort of a spouse to support her. In fact, she was paying a mortgage on her own and later supporting a child too. She didn’t even have the luxury of having her family around to help with childcare. If she didn’t keep her business going, she would be in serious trouble.
Debra never took her success for granted though. Even when she was earning $125 per hour back in the 1990s as a marketing consultant, she still spent time calculating how long it would take to become homeless in case she never got another project. Looking back, she calls this her “Bag Lady Fear Phase.”
Now that Debra has been an entrepreneur for over 20 years, she doesn’t think about this anymore. She’s not as nervous now that she’s become accustomed to the idea of living without a guaranteed paycheck every week.
So if you go through your own “Bag Lady Fear Phase” as you start your home staging business, don’t let it scare you into thinking you’re on the wrong path or that you need the “security” of working for someone else.
The following Staging Diva articles will help you calm your fears so you can build your home staging business with confidence: