"I believe each house has a soul, an essence that one connects with. I have a passion for decorating and designing which began when I was a child. I would drive my parents …
“Real estate showcasing [also known as ‘home staging’] has been a fabulous tangent for my interior design business and complements my talents so well.”
“It has given me a wonderful new service to provide, and once again I LOVE MY JOB!!”
~ Pat MacKay, Interior Therapy (New Jersey)
Home staging services can expand an interior design business
Let’s face it—no one really needs interior design services, especially in challenging times. So when the economy slows down, many people who might otherwise hire an interior designer or decorator are forced to move such a ‘non-essential’ service to the bottom of their priority list.
Many homeowners who do want to re-decorate will hire a home stager because they know that home stagers often work primarily with what’s already there. So while they’re willing to pay well for the advice of a home stager, they don’t expect that they’ll be asked to replace or recover all their existing furniture (which is rightly or wrongly what many believe an interior designer would insist on). Another reason many hire a home stager for decorating is that they know they’ll want to move in a couple of years and want to make any changes now with the view to making their home more enjoyable now with an eye to being easier to sell when the time comes.
A growing number of interior designers and decorators have taken the Staging Diva Home Staging Business Training Program to learn how to expand into staging. Many also comment that it helps them with the marketing of their design services and inspires them look at their entire business in a new, and more profitable, way.
> Read more about the new opportunities home staging offers people with interior design backgrounds.
> Read how home staging can be more profitable than an interior design business.