"I believe each house has a soul, an essence that one connects with. I have a passion for decorating and designing which began when I was a child. I would drive my parents …
“Debra Gould is a truly successful business owner whose experience is worth more than I imagined. I was thrilled at how she presented the course, covered almost anything you can think of, and most of all, totally prepared you to RUN and OPERATE your own SUCCESSFUL staging business.”
“This is an outstanding home staging program jam-packed with useful money-winning information. Having the opportunity to learn from Debra’s mistakes is invaluable as it gives me a head start in this new world of home staging. Love her!”
~ Lisa Lan, Lisa Lan Interiors (British Columbia)
Here are some money-winning tips for you!
Under-pricing is one of the top mistakes that home stagers make, and it can shut down your home staging business before you ever really get started.
The Staging Diva Home Staging Program addresses the topic of pricing in great detail, but in the meantime, here are some tips for setting your home staging fees:
- Consider all the time you don’t get paid for. If you think $75 or even $200 per hour is too much to charge a client for home staging, remember the many hours you put into your business that no one pays for.
- Consider the many benefits you bring to your clients. Home staging is an investment in a potentially significant return for the homeowner, so why shouldn’t a professional home stager be paid well?
- Remember that when you’re in a service business, you are selling your time. You have a limited “inventory” of your time. Since you can’t manufacture more hours in a week, the only way to earn more is to charge more for your time.
You will never make real money as a home stager until you get your pricing strategy right!
The Staging Diva course “The Business of Home Staging: What You Need to Start and How to Grow” includes a detailed discussion of how to properly charge for your home staging services. Once you order, you can download a recording of the course right away. You’ll easily make your investment back on your first client because Debra Gould shares with you everything she’s learned about pricing based on her MBA training and the real-world experience of being an independent entrepreneur since 1989.
In Course 2 of the Staging Diva Home Staging Program, you’ll learn what Debra charged clients when she started in 2002 and how she systematically increased her rates over time. She’ll share the single biggest discovery she made in how to best price home staging services for profit. You’ll also learn what home stagers charge all over North America and how to avoid the mistakes most of them are making!
