"I believe each house has a soul, an essence that one connects with. I have a passion for decorating and designing which began when I was a child. I would drive my parents …
“We had been in business almost a year before taking the Staging Diva Home Staging Business Training Program and we weren’t disappointed. Rooms in Bloom has become increasingly well known in our area. We have gone from struggling to get a home staging consultation to juggling them, in addition to staging projects we are now getting on a regular basis! It’s not uncommon for us to talk to either a real estate agent or seller and find out they already knew about us, either due to seeing one of our staging projects or from a very happy referral.”
“Recently, we were selected from all the home stagers in our area to give a seminar on home staging to the local real estate board. We were both floored and thrilled as the reason we were selected was due both to the quality of our work, but also to all the different options and services we offer. In addition, we recently got the contract to design and furnish two model homes for a local developer. We are excited about all the doors opening for us, and can’t wait to sink our teeth into this newest project.”
“Staging Diva gave both my partner and I the focus to create a viable home staging business. With Debra Gould’s realistic approach to the business, we were able to form achievable goals, which we have definitely done and continue to do.”
~ Heather Cook, Rooms in Bloom Home Staging & Design (Ontario)
Editor’s Note: Heather and her business partner both had their own home interiors businesses before starting their own home staging business together. Yet they weren’t able to make it work until taking Staging Diva Training. Find out more about their recent home staging projects here!
Home staging services can expand an interior design or decorating business
When you think about it, nobody really needs interior design services, especially in challenging economic times. Many people who might normally hire an interior decorator or designer are forced to move this “non-essential” service to the bottom of their list of priorities.
Many homeowners who do want to re-decorate will hire a home stager because they know that home stagers often work primarily with what’s already there. So while they’re willing to pay well for the advice of a home stager, they don’t expect that they’ll be asked to replace or recover all their existing furniture (which is rightly or wrongly what many believe an interior designer would insist on). Another reason many hire a home stager for decorating is that they know they’ll want to move in a couple of years and want to make any changes now with the view to making their home more enjoyable now with an eye to being easier to sell when the time comes.
A growing number of interior designers and decorators have taken the Staging Diva Home Staging Business Training Program to learn how to expand into staging. Many also comment that it helps them with the marketing of their design services and inspires them to look at their entire business in a new, and more profitable, way.