"I believe each house has a soul, an essence that one connects with. I have a passion for decorating and designing which began when I was a child. I would drive my parents …
“Even though I have a degree in interior design, I found the focus of the Staging Diva Program to be very different.
The home staging marketing techniques that Debra Gould recommends should be extremely helpful in all aspects of my staging business.”
~ Kay McWhirter, Staging Birmingham – A Division of Kay McWhirter Interiors (AL)
Home staging is a way to expand an interior design or decorating business
When the economy is slow, many people who might otherwise hire an interior designer or decorator are forced to move such a ‘non-essential’ service to the bottom of their priority list. Let’s face it, nobody really needs interior design services, especially in challenging times.
Many homeowners who do want to re-decorate will hire a home stager because they know that home stagers often work primarily with what’s already there. So while they’re willing to pay well for the advice of a home stager, they don’t expect that they’ll be asked to replace or recover all their existing furniture (which is rightly or wrongly what many believe an interior designer would insist on). Another reason many hire a home stager for decorating is that they know they’ll want to move in a couple of years and want to make any changes now with the view to making their home more enjoyable now with an eye to being easier to sell when the time comes.
A growing number of interior designers and decorators have taken the Staging Diva Home Staging Business Training Program to learn how to expand into staging. Many also comment that it helps them with the marketing of their design services and inspires them look at their entire business in a new, and more profitable, way.
> Read more about the new opportunities home staging offers people with interior design backgrounds.
> Read how home staging can be more profitable than an interior design business.