"I believe each house has a soul, an essence that one connects with. I have a passion for decorating and designing which began when I was a child. I would drive my parents …
“Having taken the 5-course Staging Diva Program, I feel more confident to launch my home staging business. It is something I had been thinking about for a while, but couldn’t find the courage to do so.”
“The program was very affordable considering the amount of information I gained from it. I feel that a lot of the information can be used in any business I start. The classes were very convenient for me as well, being an employed mother of two young children.”
~ Audrey Colantonio, Ignite Home Staging & Redesign Inc. (Ontario)
Trying to find the courage to start your own home staging business?
When Debra Gould quit her high-level corporate job and started her first business at the very beginning of the 1990s recession, everyone thought she was crazy. But Debra knew that with change comes opportunity and that there is much more security working for yourself than someone else.
Debra was right. While her fellow MBA graduates were being laid off from their corporate jobs, she was earning more than she had ever made working for anyone else, with the added satisfaction of knowing she was creating her own opportunities and was in control of her own destiny.
Single moms can do this too
Debra didn’t have the comfort of a spouse to support her. In fact, she was paying a mortgage on her own and later supporting a child too. She didn’t even have the luxury of having her family around to help with childcare. If she didn’t keep her business going, she would be in serious trouble.
Debra never took her success for granted though. Even when she was earning $125 per hour back in the 1990s as a marketing consultant, she still spent time calculating how long it would take to become homeless in case she never got another project. Looking back, she calls this her “Bag Lady Fear Phase.”
Now that Debra has been an entrepreneur for over 20 years, she doesn’t think about this anymore. She’s not as nervous now that she’s become accustomed to the idea of living without a guaranteed paycheck every week.
So if you go through your own “Bag Lady Fear Phase” as you start your home staging business, don’t let it scare you into thinking you’re on the wrong path or that you need the “security” of working for someone else.
More resources to boost your confidence
The following Staging Diva articles will help you calm your fears so you can build your home staging business with confidence: